At times, there’s a push, an inner necessity, to work tirelessly to be seen for doing more, being more, just to get some kind of validation that what we’re doing matters. And at the end of the day, it’s gut-wrenching to work so hard and still feel like no one cares. To see this work matters. The harm of not seeing the unseen is detrimental to relationships, to people, and to the community. BUT the good news is, you can see the unseen.
Read MoreOur team is curious by nature, and we like to confront things before they confront us, so we started getting our hands dirty early on, reading blogs, attending workshops, and poking around the tool. We have transitioned all of our clients to Google Analytics 4, websites of various scopes and complexities, and we feel very comfortable navigating the whole process.
Read MoreMany people ask me, “So who do you think is doing SEO the best?” Well, in order to succeed in any industry, you have to be able to know who to watch and learn from. REI and Etsy have been steady strategy influencers for me throughout my SEO career.
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