Digital Audit & High Impact Strategy Plan
Digital mastery starts here. The first step is the best step.
We recommend this robust and customized audit + research work to fully propel any brand’s digital marketing efforts, and to gain perspective with a clear understanding of where you are versus where you want to be. Learn more about how a this project based partnership with us works here.
So, what exactly do you get when you sign up for our Digital Audit & High Impact Roadmap?
Targeting Research:
Demographic and audience data + revelations (more information in link provided)
Profiles of your target consumers
Analysis of the most popular search queries relevant to your business
Insight into your consumers’ and followers’ needs, desires, problems, & interests
Competitor analysis
Stakeholder interviews
Identifying keywords we want to rank for with each audience focused on non-branded terms
Keyword research and targeting strategy based on online buyer journey research
Reviewing headlines and page copy to weave in keywords
Creating a strategy for SEO-focused web content
Digital, SEO & Google Analytics Audit:
Assessment of current website, online marketing, social media presence, and web-based engagement strategy
Google Analytics deep data audit and takeaways for SEO + KPI tracking opportunities
Brand Messaging AND POsitioning:
Development of branded content relevant to buyers’ journey and demographic research
Development of brand messages, positioning, voice, unique selling proposition, services, and process
Campaign and blog content ideation
BRAND PARTNERSHIP Strategy:
Competitive value proposition consulting
Identification of industry gaps and pain points
Clarity on underserved markets
Develop strategies on how to better fill gaps in your market
Recommend business partnerships in the market with branding alignment
SEO and Digital Action Plan:
Technical SEO advancement, schema mark-up, rich snippets and SEO opportunity recommendations
Consulting on overall vision, infrastructure and marketing direction for organic traffic, specific to company goals
Recommendations for improvement across website, social media, and overall online marketing ideation
Develop a local and/ or national SEO strategy that can be applied across digital channels
Segmentation of recommended semantics specific to each market
Providing next steps for technical SEO and web strategy with a roadmap mapping out the highest impact tasks in order of priority
Blueprint for expanding online exposure, social media presence, and to increase SEO efforts
Social media campaign ideas and hashtag ideation
Recommendations for ongoing high impact fixes for your website’s search presence and CRO
Public relations, advertising, video, and engagement recommendations
Web design strategy recommendations for SEO
Keyword analysis compared to current strategy
Recommendations for lifting organic traffic that hasn’t been tested yet
Recommendations on how to utilize long form content pages (like an FAQ page) for SEO purposes
Hear what our clients have to say about the Digital Audit & Strategy Plan:
“It has been a pleasure to work with Mountain Laurel Digital. Going through their highly-professional process has not only provided us with keen insights and a better understanding of who we are as a company and the value we provide to our customers today but also how we position ourselves to maximize that value moving forward. Their knowledge, experience, and enthusiasm for understanding the challenges we face from our perspective have been invaluable assets, and their personalized approach makes it feel like they are a trusted extension of our team. Mountain Laurel has already made us better, and we look forward to continuing to work with them as we execute our online marketing strategy towards our brand vision.”
“As a non tech savvy business owner, I was aware how important SEO would be for my company, but really had no idea where to start. It was clear from the get go that the amazing women at Mountain Laurel Digital were going to be a perfect fit. The market research that they conducted for us helped dial in our brand message, not only making it easier for potential customers to understand what we were about, but also making my job easier when it came to deciding what aspects of our story were most important to highlight. When I became aware that our search engine presence was not where I would expect it to be, they clearly conveyed the causes and were able to work with us to make the necessary changes making it easier for online searches to find us. From the very beginning, the Mountain Laurel Digital team was approachable, professional, and a blast to work with.”
Questions? Let’s Connect.