Content Strategy & Brand Messaging
Connect with your customers online.
Research and analysis are core components in bringing your brand’s web presence to life, but they are truly foundational elements. What you DO with that research is what will make your website a destination for consumers.
At Mountain Laurel Digital, we offer content strategy and creation services so that your business or organization captures the attention of your consumers and followers. Our goal is to create illuminating first impressions when potential customers find their way to your site.
Foundational Brand Development for Your Digital Strategy
Persona research and brand development are critical in this process. You must know your brand’s story, ethos, purpose, services, and demographic in order to convey your identity and offerings to those meeting your brand for the first time.
The experts at Mountain Laurel Digital can help you answer foundational brand development questions such as:
What does my brand offer?
Who are we?
Who are our core clients or customers, and what do they care about?
What is our brand’s mission?
What are our services or products?
What makes our brand unique?
We will work with you to craft intentional statements such as your mission statement, your story, principles, sustainability initiatives and values. We may also curate and organize information pertaining to your services and products.
More than likely, you’ve already established the answers to one or more of these questions. Our process will give you an opportunity to refine those answers, which will help your brand to evolve as the relevant, interesting entity that it is. Once we establish your brand’s foundational elements, we’ll be able to create authentic and compelling content that will connect with your audiences.
Check out one of our brand and sustainability language clients: Clayton Homes Sustainability Page
Evergreen Website Content
All of the pages on your site need to provide a user experience that is informative and captivating. Your website is perhaps your biggest opportunity to speak the right language to the exact people you’re targeting. Once we know your people and what makes them tick, we can optimize the “evergreen” or permanent web content that will set the tone for your target audiences. This kind of web content includes pages like home page, about page, services pages, process page, and other core content needs to communicate the value of your business to your clients and consumers.
Check out one of our website content clients: MissQuito Mosquito Control Website
Content Ideation and Research
We’ll lay out a month, 3-month, or 6 month editorial plan for use in social media, blog development, and newsletter curation. Our topical content recommendations are based on what is relevant and trending in your industry and areas of expertise, as defined by extensive keyword and demographic research. We’ll take into account what makes YOU unique, so that the content highlights your company’s ability to support your customers. Your audience’s target personas, relevant semantics, and user experiences influence our customized, research-driven content ideation plans.
Check out a few of our content research and ideation clients:
Biltmore Wines Blog
LifeLabs Learning Blog
Forthright Blog
Outdoor NC Blog
Blog Writing
Once we’ve understood who you are, who your consumers are, and what topics they are interested in, we can begin to create original content highlighting your brand’s relevance and expertise. By positioning you as a resource and/or source of entertainment for our targeted demographic, we will increase traffic to your site.
The beautiful thing about blog writing is that there is an element of self screening; people interested in the topics you cover will hop onto your site, and in many cases, they will be actively searching for those topics. The blog content we’ll create will be pertinent to your services, products, and/or industry, and therefore your blog readers are very likely to identify as potential consumers.
Joining in conversation and engaging in issues that matter to your consumers and potential consumers is a way to legitimize, differentiate, and win over the hearts and minds of your audience.
Check out a few of our blog writing and content strategy clients:
The Motz Group Blog
Rock Creek Productions Blog
1900 Inn on Montford Blog
Sauna House Blog / Wellness Guide
Buchi Kombucha Blog
Newsletter Creation
Our team designs, develops, and writes newsletters that showcase your brand’s humanity using your audience’s semantics. Our goal is to curate authentic content for your customers’ inboxes that inspires them, encourages them to take action, keeps them connected to your brand experience organically.
Check out one of our email newsletter strategy clients: Wicked Weed Email Newsletter Strategy
Hire the researchers and strategic storytellers at Mountain Laurel Digital for foundational brand development and messaging, blog ideation and creation, brand case studies highlighting your clients’ successes, evergreen web copy and ad copy.
Inspired messaging will speak directly to the potential customers and clients you’re dying to serve.