Web Design & Development

Exceptional brands deserve exceptional presentations

Your website, more often than not, is your brand’s first impression, and in order to make a good impression, it needs to be compelling, visually interesting, and most importantly, user friendly. You could spend all the time and money in the world on captivating imagery and intriguing copy, but if your website isn’t a functional platform, all that hard work ends in frustrated, unhappy customers. Nobody wants that. And we make sure it doesn’t happen.

Our Process

You have the brand. We have the experience to bring it to life.

At Mountain Laurel Digital, we make your website experience enjoyable and easy to navigate by being intentional throughout the entire process — from strategy and design elements to the finished product.

Creating a Website User Flow to Give People What They Need.

We develop a plan and strategy to set the foundation for your website, and that means first, fully understanding the folks you serve. We consider how you talk to your customers, what their needs are, and how best to serve them. Then we infuse those elements into your website.

View our website work at Our Work page.

What is website design and development? And why do I need it?

For us, web design is structured, from the start, to be an evolution of growth for your digital home. Whether it’s a brand new website, a refresh, or redesigning a few pages on your existing design, your digital home will evolve in tandem with your business. And as you experience change, there will always be ways to utilize user data, competitive insights, and creative trends to educate the direction of your website’s design and functionality.

What is custom web development?

Your brand deserves attention. We create the platform to show it off.

Custom web development is specially made for your brand and business needs. This kind of website is tailor-made for your audience, instead of utilizing existing templates that look more generic, to help you stay ahead of your competitors. We use web design elements such as page layouts, fonts, and colors to make your site one of a kind and help bring your brand to life.

How do you choose a website host?

There are multiple website platforms out there and some won’t necessarily be suitable or compatible for your brand. We work with you to find a platform that aligns with your marketing goals, vision, and ideas, and then we go to work creating a strategy solution.

For most first timers coming to your website, layout and overall appearance will make the biggest impact. However, it’s ultimately your site’s expandability, compatibility, loading time, and custom features that will make or break your internet presence. That’s why having a well-thought out, comprehensive strategy at the beginning of the development process and experienced developers make all the difference in helping your website create long-term success.

MLD’s Approach to Web Design and Development

Intentional. Vision-focused.

We approach design and development with a strategy lens. That means keeping in mind SEO needs, content quality, technical functionality needs for your visitors, and any previous website user data we have to ensure the site design will perform optimally for your specific business’s needs and goals. These needs may include email newsletter sign ups, buying products online, brand engagement, and specific ways to contact you for services.

Project Management & Team Workflow

We believe the best work comes from working together.

We aim to provide transparent and personal communication, with detailed work plans and project progress reports, that help our team and your team work seamlessly together.

Research & Data

Research and data are vital to our work direction. What do we mean by that?

Before we recommend anything, our team spends time analyzing Google Analytics data, conducting market research, developing user testing environments and software, which give us insight into how competitors are adding value online within each sector we work in.

Updates Vs. Redesign

Our team of strategists focus on making updates that grow your website’s success with your visitors, which could include something like moving a button, changing colors, or shifting the flow of a landing page. This could also translate into approaching your site with a growth driven lens, meaning we redesign pages that are not performing to their full potential. Each web design update has strategic reasoning behind it to fulfill the same goal — bettering your brand’s online presence.

In regards to redesign, which is different from on-going website updates, these projects are handled with very competitive strategies, where our team dives into the designated client sector and confirms the direction of the design that will help each of our clients grow as leaders in their field online.