Web Development & KPI Tracking Strategist

Full-time preferred, part-time also available

We’re looking for a part-time web developer with experience in digital marketing and user experience website design that is in tune with the inner-workings of what is involved in developing advanced digital marketing strategies with a background in working with agencies that work in a variety of industries with a focus in e-commerce.

Here is how this position would look:

Where You Focus: 

Your focus will be working with the creative team, a developer and designer is responsible for making ideas a reality. Fluency in custom Wordpress themes, Google app integration, CRM integration, JavaScript, CSS, GTM (Google Tag Manager) and HTML is essential. You would also be assisting our Digital Marketing Director with paid advertising operations, website updates, ad design and setting up tracking environments. 

Who You Are: 

You’re an experienced web developer and digital marketer, able to understand the connection of big-picture digital strategies and website user experience that demonstrates the alignment of our marketing plans with each brand’s goals and objectives.

Your Role: 

Web Development and Design for Digital Strategies:  

Web Development, Custom Wordpress Theme Design and Development, Technical Paid Ad management and operations, Google Tag Manager Implementation

• Assist our team in setting up tracking environments for paid ad management

• Collaboratively work with our team to use research and data from the team to direct the development tasks 

Set our clients apart from competitors in quick turn around web development projects with a focus on quality assurance and multiple device functionality

Specific Task Responsibilities: 

Details of our desired web developer’s role will vary depending on the client, but common activities include:

• Staying abreast of the latest technologies to push campaigns further with advanced tracking and custom KPI measuring

• Exploring ideas with team members, and offering insightful and creative input

• Translating ideas into prototypes to determine their viability

• CMS building

• Custom Wordpress website development 

• Front and back end development

• Handling tight deadlines with calm and kind responses

• Attending meetings and briefings with clients and peers

• Setting up tracking for digital marketing campaigns with the use of Google Tag Manager. Some of the common tracking points you would be asked to implement:

  • Tracking discount codes redeemed at checkout in Google Analytics

  • Tracking various events and goals in Google Analytics based on URLs or actions (e.g. button clicks)

  • Cross-domain tracking

  • Comprehensive tracking for e-commerce throughout social media channels such as Facebook, Pinterest, etc. 

  • Setting up automated product feeds for Facebook and Google Shopping advertising 

• HTML, JavaScript, CSS and other coding

• Ability to audit Google Analytics setups and secure clear and reliable data gathering

A developer may work across a number of digital platforms, in a variety of creative industries including; marketing, advertising and IT – and contributing to projects such as:

• Website development

• Front end development

• Online advertising

• App development

• Micro-sites

• Likely Coding Languages: JavaScript, CSS, HTML, PHP, Net, Python, Django, Ruby-on-Rails, 

• Back end development

Key Requirements

• Prior experience in digital marketing, online presence growth and paid media

• Working knowledge of search engine optimization practices

• Outstanding ability to think creatively, strategically, identify and resolve problems

• Excellent verbal and written communication skills

• Ability to work within a team and independently

• Good knowledge of  Google Analytics

• Experience with website optimization tools

• Strong organizational, time management, and analytical skills

• Strong written and verbal communication skills

• Confidence to express ideas as part of a creative team

• A clear and genuine knowledge of technology and digital tools

• The ability to meet deadlines

• Strong coding experience

• A passionate approach to work with a desire to push boundaries

• The ability to explain technical jargon to peers and clients

• The skill to build a website from start to finish and to the highest standard

• A full understanding of the structure of web, app and other digital projects

Our teams primarily work remotely which allows lots of schedule flexibility, but we all use our expertise to strive to produce robust services and products ready to meet clients’ expectations, often to tight deadlines and budgets.

What Does it Look Like to Join Our Team?

The Mountain Laurel Digital team proudly retains client partnerships for years, which we strongly credit to our dedication to the relationships we have built and nurtured in real, genuine ways. Our clients are our friends. We share conversations around more than just marketing. We connect the struggles of business ownership, the trials of growth, the challenge of balance and personal chaos in marriage, divorce, babies, adoption, and loss that comes with being human. When we get down to it, we look to love to guide our commitments to our clients.

Here are a few fun perks:

• We’re based out of super fun NC cities - Asheville and Raleigh! 

• Paid time off (PTO) for vacation + personal time

• Access to continued education resources like conferences, local networking events, online classes and virtual workshops

• Remote team and work life

• You make your own schedule, there are no existing working hours

• Working towards becoming B-corp certified

• Access to two co-working spaces

At Mountain Laurel Digital, we love working with new creatives and growing our community — we’re an agency focused on building a better tomorrow with our clients, together.

Learn more about our team here or visit our Instagram page to get a feel for our day to day life together.

If this sounds like an opportunity that interests you, please fill out the form below and send your resume to cnifong@mountainlaureldigital.com. Thanks!