Paid Advertising

 
 
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Mountain Laurel Digital

Whether you have only dipped your toe in paid advertising or you’ve been doing it for a while now, we would love to get onboard to strategize and execute campaigns to help you achieve your objectives. It is a dynamic, ever changing world where you can always do better. To us its power lies in three things: control, robust targeting opportunities and measurability.

We have control over the target audiences, spend and messaging. We can tailor the audiences to make sure we are spending money on reaching relevant people who will expand your loyal customer base, and shy away from bargain hunters and low quality visitors.

We will also help you determine the most profitable channel mix and budget distribution, to make sure you are maximizing your return on investment. 

We can do that because paid channels are measurable. That means that with the right tracking in place we are able to evaluate the profitability of each channel and its potential to bring new business. We will provide the measurement plan and codes, but please note that the actual technical implementation has to be carried out on your side. If you don’t have an internal development team, we will be happy to put you in touch with a reliable contractor. 

Learn about our Paid Advertising partnerships by visiting Our Clients page or Our Work page.

Channels we can help you with:

  • Google Ads 

  • Facebook

  • Instagram

  • LinkedIn

  • Pinterest

  • Snapchat

  • Whatsapp

Services we provide within Paid Advertising:

  • Strategy around optimal channel mix based on your objectives and goals

  • Keyword research for Google Ads

  • Targeting strategy for all channels

  • Budget recommendations for all channels

  • AB tests

  • Competitive audits

  • Assistance in the creation of visual material by providing specifications, guidelines, and help with creative ideation

  • Ad Copywriting

  • Regular reporting with recommendations on strategy adjustments and budget redistribution

  • Measurement plan and code snippets for implementation 

Our passion is to optimize your ad budget, demystify this often confusing process, and thoughtfully and effectively increase your exposure amongst your business’s valued demographics.

To request a quote or to chat more about your paid search campaign ideas, contact cnifong@mountainlaureldigital.com!